ABOUT

Caitlin Workman is a multidisciplinary designer
specializing
in branding, interactive and art
direction for lifestyle and startup clients. She is
currently a freelance art director in New York City. 

Working with teams, Caitlin has developed positioning, brand strategy, naming, and creative direction, seamlessly integrating design thinking to create compelling brand messages that inspire action. She enjoys projects where she can engage her love of fashion, art and culture. Offering critical study in business and innovation, she guides creative thinking and practice by embracing divergent thinking, experimentation, play, and collaboration. Together with clients, she leads teams to design conditions to engage opportunity and imagine the future. Changing global contexts charge leaders with curiosity and courage to construct cultures of possibility. Increasingly complex problems require multidisciplinary players working together to craft effective, unexpected solutions. Caitlin believes if you love what you do, you’ll never work a day in your life.

EDUCATION

Parsons, The New School 
Graduating May 2017
Masters of Science
Strategic Design and Management

The Univeristy of Kansas
BFA in Visual Communication
Minors in Art History, Business

Scuola Lorenzo de' Medici
Study Abroad Intensive, Florence
Advertising, Communication Design

CONTACT

Caitlin Workman
cworkman.design@gmail.com
New York, New York

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Dribble
Behance
Linkedin

RECOGNITION

2016 HOW Magazine
Furlough, Promotion + Marketing Design Awards

2015 Regional American Advertising Awards
Real Life Website, Responsive Design, Silver 
Real Life Website, B2B Website Design, Bronze

2015 HOW Magazine
Spirit Awards, International Design Awards
Broadway Butcher Shop Identity, Broadway Butcher Shop Environmental Graphics, Spirit Awards, Promotion + Marketing Design Awards

2015 AIGA A11 Awards
Spirit Awards, Sunrise Map Illustration, Gillis Golf Invitation, Doly Madison Packaging, Hostess Social Media, Lions in Four Identity + Branding

2014 Regional American Advertising Awards
Lions in Four, Website, Gold 
Gillis Golf, Ilustration, Gold
Gillis Golf, Poster, Silver
Erickson Wedding, Invitation, Silver
Hostess Social Media Campaign, Social Media, Silver
Sunrise Map Illustration, Invitation, Silver

Keg Day Shirt, Invitation, Silver

2014 AIGA A10 Awards
Lions in Four, Website, Bloch Wine, Identity System, Packaging, Probono, Pies for a Purpose, Direct Mail  

2013 Regional American Advertising Awards
Broadway Butcher Shop Identity, Gold 
UNICEF Display Campaign, Silver
Unilever Branded Content, Silver

2013 AIGA A9 Awards
Retail Media Now,
Kiosk 46, Judge's Choice
Jennifer Sukis of Frog Design 

2012 District 9 American Advertising Awards
Flight Check, Gold

2012 Regional American Advertising Awards
Flight Check, Gold, "Best of"

PRESS + PUBLICATIONS

2016 Communication Arts
Spirit Awards, Typography Annual

2016 FRESH
Communication Arts, Feature

2016 "Wedding Graphics,"
Sandu Publishing

2015 Dopress Books, Feature

2015 "Brand and Single Page Design"
Designer Books,
 Feature

2014 FPO: For Print Only
Erickson Wedding, Feature
Bloch Wine, Feature

2013 AIGA Design Archives
Kiosk 46

2012 Dallas National Student Show
Flight Check, The Happiness Project, BAN Poster Series, Walnut Creek Ranch Branding

2012 BranD Magazine 
Vol. Organism, Interview

2010 The Graphic Imperative 2
Spencer Museum of Art, Exhibition

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