ABOUT

Caitlin Workman is a multidisciplinary art director, designer, and creative strategist. She specializes in innovation, branding, interactive, and campaigns for lifestyle and startup clients. She is currently based in New York City. 

HELLO!

My name is Caitlin Workman and I am an art director and strategist. I value the problem-solving possibilities of design, refined craft in its execution, and the entrepreneurial drive required to get things done. I've developed and launched brands for a wide range of clients spanning the beauty, fashion, retail, consumer packaging, tech, and restaurant industries. 

Working with clients and teams, I craft innovative stories, brands, businesses, and experiences to help change the world. Integrating design thinking, human-centered design, strategy, and art direction, I create compelling brand messages that inspire action. Guided by critical study in business and innovation, my process embraces divergent thinking, experimentation, play, and collaboration. A conduit between strategy and creativity, I aim to discover insights and new opportunities–believing in asking the right questions before designing the right answer. I helps clients innovate by designing conditions to engage opportunity and imagine the future. I believe that leaders must have curiosity and courage to construct cultures of possibility and if you love what you do, you’ll never work a day in your life.

I am also the founder of CW Collection, a design brand known for bold colors and patterns. For custom work, collaborations, wholesale, licensing & sales inquires, please contact me at: cworkman.design@gmail.com

EDUCATION

Parsons, The New School 
Master of Science
Strategic Design & Management

The Univeristy of Kansas
BFA in Visual Communication
Minors in Art History, Business

Scuola Lorenzo de' Medici
Florence, Italy
Advertising, Communication Design

CONTACT

Caitlin Workman
cworkman.design@gmail.com
New York, New York

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RECOGNITION

2017 HOW Magazine
International Design Awards

2016 HOW Magazine
Promotion + Marketing Design Awards

2015 Regional American Advertising Awards
SilverBronze

2015 HOW Magazine
International Design Awards
Promotion + Marketing Design Awards

2015 AIGA A11 Awards
6 Awarded Works

2014 Regional American Advertising Awards
Gold , 5 Silver

2014 AIGA A10 Awards
5 Awarded Works

2013 Regional American Advertising Awards
Gold, 2 Silver

2013 AIGA A9 Awards + Judge's Choice Award

2012 District 9 American Advertising Awards
Gold

2012 Regional American Advertising Awards
Gold, Best in Show

2012 National Student Show
4 Awarded Works

PRESS + PUBLICATIONS

2017 PRINT Regional Design Annual

2016 Communication Arts
Typography Annual

FRESH Feature

2016 "Wedding Graphics"
Sandu Publishing

2015 Dopress Books, Feature

2015 "Brand and Single Page Design"
Designer Books

2014 FPO: For Print Only
Erickson Wedding, Feature
Bloch Wine, Feature

2013 AIGA Design Archives
Kiosk 46

2012 BranD Magazine 
Vol. Organism, Interview

2010 The Graphic Imperative 2
Spencer Museum of Art, Exhibition

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