Caitlin Workman is a multidisciplinary designer
and creative strategist specializing in branding, interactive, and art direction for lifestyle and startup clients. She is currently a freelance art director in New York City.
Caitlin is an award-winning, multidisciplinary art director. She values the problem-solving possibilities of design, refined craft in its execution, and the entrepreneurial drive required to get things done. An experienced creative, Caitlin has developed and launched brands and for a wide range of clients ranging from beauty, fashion, retail, consumer packaging, and restaurants. She is the founder of CW Collection, a series of prints and products known for bold colors and patterns.
Working with clients and teams, she crafts innovative stories, brands, businesses, and experiences to help change the world. Seamlessly integrating design thinking, strategy, and art direction, she creates compelling brand messages that inspire action. She is guided by critical study in business and innovation, embracing divergent thinking, experimentation, play, and collaboration. A conduit between strategy and creativity, she aims to discover insights and new opportunities– believing in asking the right questions before designing the right answer. She helps clients innovate by designing conditions to engage opportunity and imagine the future. Changing global contexts require that leaders have curiosity and courage to construct cultures of possibility.
She enjoys working with brands that engage her love of fashion, art and culture and believes if you love what you do, you’ll never work a day in your life.
For custom work, collaborations, wholesale, licensing & sales inquires, please contact her at: email@example.com
2016 HOW Magazine
Furlough, Promotion + Marketing Design Awards
2015 Regional American Advertising Awards
Real Life Website, Responsive Design, Silver
Real Life Website, B2B Website Design, Bronze
2015 HOW Magazine
Spirit Awards, International Design Awards
Broadway Butcher Shop Identity, Broadway Butcher Shop Environmental Graphics, Spirit Awards, Promotion + Marketing Design Awards
2015 AIGA A11 Awards
Spirit Awards, Sunrise Map Illustration, Gillis Golf Invitation, Doly Madison Packaging, Hostess Social Media, Lions in Four Identity + Branding
2014 Regional American Advertising Awards
Lions in Four, Website, Gold
Gillis Golf, Ilustration, Gold
Gillis Golf, Poster, Silver
Erickson Wedding, Invitation, Silver
Hostess Social Media Campaign, Social Media, Silver
Sunrise Map Illustration, Invitation, Silver
Keg Day Shirt, Invitation, Silver
2014 AIGA A10 Awards
Lions in Four, Website, Bloch Wine, Identity System, Packaging, Probono, Pies for a Purpose, Direct Mail
2013 Regional American Advertising Awards
Broadway Butcher Shop Identity, Gold
UNICEF Display Campaign, Silver
Unilever Branded Content, Silver
2013 AIGA A9 Awards
Retail Media Now, Kiosk 46, Judge's Choice
Jennifer Sukis of Frog Design
2012 District 9 American Advertising Awards
Flight Check, Gold
2012 Regional American Advertising Awards
Flight Check, Gold, "Best of"
PRESS + PUBLICATIONS
2016 Communication Arts
Spirit Awards, Typography Annual
Communication Arts, Feature
2016 "Wedding Graphics,"
2015 Dopress Books, Feature
2015 "Brand and Single Page Design"
Designer Books, Feature
2014 FPO: For Print Only
Erickson Wedding, Feature
Bloch Wine, Feature
2013 AIGA Design Archives
2012 Dallas National Student Show
Flight Check, The Happiness Project, BAN Poster Series, Walnut Creek Ranch Branding
2012 BranD Magazine
Vol. Organism, Interview
2010 The Graphic Imperative 2
Spencer Museum of Art, Exhibition