BAN advocates for and promotes awareness of negative environmental effects due to e-waste. Seven out of ten children in Guiyu, China–an e-waste dumping ground–have unhealthy levels of lead in their blood. Posters were designed to contrast child innocence with harsh living conditions through nursery rhymes, ash-like typography and textures. The campaign expanded to a motion piece as well where evocative messages were stenciled from ashes. Stop-motion was used to simulate the piling of the ash over time.
My Role: Research, Design, Copywriting
Dallas Society of Visual Communications