BROADWAY BUTCHER SHOP
Becoming a successful butcher shop in Kansas City is no easy task. In a town with a rich heritage of producing the finest meats, you have to do more than stand up to the competition. You have to stand apart as well. Local flavor at its finest, Broadway Butcher Shop does exemplifies home-grown. Using butchery icons, patterns and modern color palette, the system translates across their wide assortment of needs. The sharp identity centers on a steer head formed from butcher's tools while witty and playful copy speaks to the shop’s unapologetic confidence and love of all things meat. The system stands for resilience and tradition, incorporating hand-made textures and purposeful flexibility within the icon set. Bright signage signifies their location and new branding in a busy intersection. Being a local, small business, we were resourceful with materials and costs to secure their place as one of KC's best up-and-coming butchers.
My Role: Strategy, Art Directon, Design, Illustration
HOW Magazine Promotion + Marketing Design Awards, Identity
HOW Magazine Promotion + Marketing Design Awards, Environmental Graphics
American Advertising Federation (AAF) Addy Awards, Gold
The Pitch, Best of KC 2014, Best Sign