DUNKIN' DONUTS

As part of a winning pitch team, I worked to create a strategy and visual narrative that conveyed a new creative direction and reimagined local Dunkin’ Donuts PR. Drawing on iconic brand elements and colors, the images illustrate and emphasize working processes and their strategic benefits. Growth plans included partnering with local media outlets, creative marketing, and social expansion. The work culminated with an event at the American Royal, an iconic Kansas City event dubbed as the "World Series of Barbecue." Partnering with local KC barbecue joints, they'd be challenged concoct their best "DDQ"–a barbecue inspired donut creation. Through a social contest engaging Dunkin' followers, the winning recipe would be featured during the weekend of the event.  

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CREDITS

My Roles: Art Direction, Strategy
Agency: DMH