ERICKSON WEDDING SUITE
Collaborating with Heather and Taylor Erickson, I distilled their inspiration into a modern, sophisticated creative direction and design. Gold metallic ink forged ornate elegance, creating an alluring and distinctive system. An economical self-mailing rsvp card was designed to eliminate additional materials and allowed for a cost-effective, one-color print production. The intricate design reflects whimsy and timelessness. Ornaments inspired by art deco line work were designed to resemble lace. I was able to define a delicate and dynamic system within an agile timeline. The process was successful with a feedback loop that involved the couple from start to finish, allowing a refined level of detail and craft.
My Role: Strategy, Creative Directon, Design, Illustration
Communication Arts, FRESH Feature
American Advertising Federation (AAF) Addy Awards
FPO: For Print Only by Underconsideration