Since 1870, Gillis has been helping children in the Kansas City area find new hope. As part of their revitalized brand effort, I developed a unified visual system for their annual golf tournament, focusing on an illustrative approach to create a visual story between the event and the Kansas City children who benefit from it. Our goal was to communicate a bright future in every smile. Breathing new life and energy into their brand, I helped highlight the dynamic organization, its people, and the children who bring them all together. Illustrations combining playful typography and color paralleled with whimsical golf ephemera balances the juxtaposition of the seasoned sport of golf and child-like vision.
Initially, Gillis asked for a mailer to help announce their annual event. I was able to explore a broad range of prototypes and constructions within postal limitations. In doing so, I created a dual purpose invitation combining a postcard, event information, illustrated map, and poster to provide additional exposure. Marked by 100% participation, the event launched Gillis’ new brand and inspired additional donations and sponsorships. Being a nonprofit, we were cautious of their sensitive budget, donating our time and partnering with a printer who donated production.
My Role: Strategy, Art Direction, Design, Illustration
Communication Arts, FRESH Feature
HOW Magazine Promotion + Marketing Design Awards
American Institute of Graphic Arts, (AIGA) A11 Awards
American Advertising Federation (AAF) Addy Awards, Gold