KANSAS CITY BALLET
Stepping into the future. The Kansas City Ballet sought to reinvigorate a classic art form for modern audiences. Without losing the influence of their heritage and art, the system needed to reflect the city in which they live and perform. Together, we developed a position that highlighted ballet as a momentary opportunity to escape and engage in an artistic experience. Harnessing the relational and emotional dance of ballet, we developed two concepts built on energy and transformation inspired by experiential narratives and athleticism. Our guiding message became, “See the music, hear the dance.” Strong letterforms and graceful details helped establish a final clean, modern system that is versatile and emotive.
My Role: Art Direction, Design, Strategy