An experiment with letterforms–I created a system inspired by the complex and inquisitive design process. The visual language relies on the playful integration of patterns derived from pressed, deconstructed letterforms. A combination of minimalism and abstraction, the brand utilizes a modern palette with geometric color fields layered to create a cohesive visual language that is chic and bold. Witty design lessons paired with a cropped prints create a variety of compositions throughout the system.
My Role: Art Direction, Design