An exploration of typographic structures, I created a display typeface inspired by art deco and modern sensibilities. A standard weight was developed in addition to alternate letterforms with varying nuances. Featuring high contrast between thick and thin strokes with hairline serifs and ball finials, the system balances classical structure with whimsical finishes. Promotional posters evocative of the 1920s and 30s were designed with a series of patterns, which were broken down to iconic elements. Neutral black and white photography paired with lithographic illustrations and a modern color palette was layered to create a complex visual system.
My Role: Art Direction, Design, Typography