BROADWAY BUTCHER SHOP

Becoming a successful butcher shop in Kansas City is no easy task. In a town with a rich heritage of producing the finest meats, you have to do more than stand up to the competition. You have to stand apart as well. Local flavor at its finest, Broadway Butcher Shop does exemplifies home-grown. Using butchery icons, patterns and modern color palette, the system translates across their wide assortment of needs. The sharp identity centers on a steer head formed from butcher's tools while witty and playful copy speaks to the shop’s unapologetic confidence and love of all things meat. The system stands for resilience and tradition, incorporating hand-made textures and purposeful flexibility within the icon set. Bright signage signifies their location and new branding in a busy intersection. Being a local, small business, we were resourceful with materials and costs to secure their place as one of KC's best up-and-coming butchers.