SUNRISE MAP
Sunrise Hospitals in Las Vegas needed an engaging way to show patients and prospects that a Sunrise is near them. Utilizing a playful illustrations reminiscent of the quixotic essence of Las Vegas, I created a map highlighting their locations in comparison to major city landmarks. Serving a wide range of ages and demographics, I established an iconic style to clearly represent landmarks in detail. Studying each by both pictures and street views to understand the viewer’s perspective at street level, I was able to capture their image down to fine architectural details, statues and works of art. Scale and contrast were important in adapting to its varied graphic uses and applications.
CREDITS
My Role: Art Direction, Design, Illustration
Agency: DMH
CREDITS
Communication Arts, FRESH Feature
American Institute of Graphic Arts, (AIGA) A11 Awards
American Advertising Federation (AAF) Addy Awards